Jinyi Jiang
WORKS
PLAYGROUND
ABOUT
Le Labo Influencer Kit
An influencer kit enhances the unboxing experience and encourages people to explore the brand's culture and their fragrance-making process. The project aims to enhance the unboxing experience and engage the audience in discovering the brand's culture and fragrance-making process. Additionally, it will encourage participation in the refill program. The box design is educational, interactive, and fun, serving as a promotional tool for the brand.
Masters Group Project - Credits: Yuewei Shi, Jinyi Jiang, Siyi Lv
brand Identity
illustration
prototype
AR
What’s Inside
Products: 1 x scented candle, 1 x Eau de parfum
Experiment Kit:
1 x Experiment Guide - includes product information, plant care, and more.
1 x Dry Ingredients Vial - the essential dry components for your fragrance blend.
2 x Seed Sets - grow your own perfume ingredients!
2 x Ingredients Bookmarks - explore the source and craftsmanship behind each element.
1 x Air Plant - receive one with each bottle refill as a token of appreciation.